Premium and Sustainable Cards Are on the Rise
Demand for cards that stand out – think metal, wood, or recycled materials – is climbing fast. In 2024, three out of four cards delivered by Tieto Banktech in the Nordics were made from recycled or bio-based materials, with growing demand for premium options among businesses seeking to reward employees or impress clients.
Physical Cards = Brand in Hand
Every time someone uses a card, they’re seeing and feeling the brand—whether it’s a bank, a fintech, or a corporate. That’s daily, real-world marketing you can’t get from a push notification.
Our recent partnership with Tapeeze marks a significant step in shaping the future of branded payment cards. By uniting Tieto Banktech’s personalization expertise with Tapeeze’s innovative capabilities, we’re empowering businesses and organizations to transform payment cards into powerful, daily engagement tools. This collaboration reflects how fast the market is moving towards branded, multifunctional cards that represent more than just a means of payment—they’re now an extension of loyalty, identity, and fan engagement.
Embedded Finance Keeps Cards at the Center
As more businesses plug financial services into their own platforms, the humble card remains the one tool that works everywhere – online, in-store, for payroll, and for expenses.
Physical cards are more than payment instruments; they are the marketing platform that shapes loyalty and brand perception.
