Jesper Strömqvist, CEO of Swedish innovation company LFant, refers to an illustrative example with Sejfa, a new insurance brand backed by selected Länsförsäkringar insurance companies and powered by Tieto’s Insurance-in-a-Box platform. It is 100% flexible and can cater to all business needs.
The key to successful insurance services is to develop them together with the users.
Sejfa is fully digital home insurance, very focused on creating a magical user experience, especially for young adults. It is developed together with the users to optimize offers, create trust, be relevant to the users’ needs and ultimately create the best user experience possible.
Small steps instead of colossal transformation
Also, gone are the days of colossal multi-million-euro transformation projects. Sameer Datye, who leads the Insurance and Wealth Solutions at Tieto Banktech, talks about agility.
At Tieto, we have a focus on helping our customers go through the transformation process with small and easy steps, which allows easy innovation and helps accelerate the process.
This approach also allows for swift adjustments if needed.
Cherishing a “we can do it” mindset
Strömqvist adds compliance and the importance of mindset to the list. Changing the mindset is fundamental for the transformation to proceed.
It is about making people understand that transformation is possible and that it will take a very big effort, but at the end of the day, it also means that we are not sitting around watching someone else doing it. We are doing it ourselves.
Read the original article
This text in based on “A full-service insurance platform, fresh out of the box” article written by Roger Peverelli and Reggy de Feniks, Founders of the The DIA Community. It was published in January 2023 on ITC DIA Europe’s website.
In the article, Sameer Datye, responsible for Insurance and Wealth Solutions at Tieto and Jesper Strömqvist, CEO of Swedish innovation company Lfant, cover industry trends and challenges, digitalization and transformation, ecosystem partnerships, Tieto’s insurance-in-a-box and new insurance brand Sejfa.
