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Generative AI assistant boosts retail workforce productivity
A private gen AI assistant, built with Tieto Tech Consulting GenAI Accelerator, helps a retail trading company improve workforce productivity.
The client's perspective
With the Tieto GenAI Accelerator, we were able to establish a secure, high-performance AI chat in a short time. In addition to a boost in productivity boost, this is also an important milestone on our path to holistic digitalization.
- Daniel Rübensam Director Digitalisation & Organizational Development, Delta-Sport Handelskontor GmbH
Delta-Sport in numbers
Years in hardware and textiles manufacturing
30
Employees across Europe and Asia
300
Large-language models, adapted for internal use
3
About the client
Seeking responsible Gen AI adoption
With a strong focus on personalized experiences and consistently high service levels, Delta-Sport set out to introduce generative AI across its workforce. However, this ambition came with strict requirements around data security and privacy.
The company needed a GenAI assistant built on the latest large language models — such that could safeguard internal data while establishing a scalable foundation for future AI use cases.
Solution
Private generative AI assistant on Azure infrastructure
Delta-Sport selected Tieto enAI Accelerator to build an internal AI assistant tailored to its workforce. The solution runs multiple OpenAI models (o3-mini, o4-mini, GPT-4o) within Delta-Sport’s private Azure environment, ensuring full control over data security.
Accessible through a simple chat interface, the assistant is enhanced with semantic search to enable faster, more accurate information retrieval across connected internal data sources, making AI a practical assistant in everyday operational work.
Designed with scalability in mind, the platform also lays the groundwork for future AI use case deployment across the organization.
Technologies used:
- Azure AI Foundry
- Azure AI Search
- Azure WebApp
- Function Services
Business value
Secure, AI-assisted access to institutional knowledge
The AI assistant solution enables fast, intuitive access to internal knowledge through semantic search across connected data sources, surfacing relevant internal data in seconds.
At the same time, employees gain access to modern AI models within a secure, company-controlled environment, ensuring safe and compliant usage.
Built on a scalable foundation, the platform supports the gradual integration of new AI use cases into existing business processes, which enables Delta-Sport to expand AI usage in the future without much disruption.