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Schneider Electric transforms global site search to accelerate e-commerce
Schneider Electric drives digital transformation by integrating world-leading process and energy technologies. The partnership with Tieto Tech Consulting supports Schneider’s target of obtaining a world-class searching experience for their websites around the world, including a unified behavior of their subsidiary brands.
About the customer
Schneider Electric is a global leader in energy management and industrial automation.
Schneider Electric SE is a French multinational company providing energy and automation digital solutions for efficiency and sustainability. It addresses homes, buildings, data centers, infrastructure and industries by combining energy technologies, real-time automation, software and services.
Its digital ecosystem spans a large number of markets, brands, products and information sources, making it essential for customers to quickly find the right product and the information needed to make decisions.
Making search a stronger driver of e-commerce
With search serving customers across its websites and brands around the world, Schneider Electric wanted to create a more consistent and intuitive search experience.
The company was looking to move beyond its existing search setup and establish a world-class experience across around 70 countries, with stronger relevance, better product discovery and a smoother customer journey.
Solution
One search foundation for global product discovery
Schneider Electric partnered with Tieto Tech Consulting to replace its existing search platform with a unified search solution based on Elasticsearch, supporting more than 20 data sources and tens of thousands of product items and other content.
The solution focuses on understanding user intent, improving relevance and making it easier to discover products and the information surrounding them.
A key part of the experience is product 360°, helping customers move from search and information discovery to a more complete view of products and their related content.
Impact
A more relevant and intuitive search experience
Together, Schneider Electric and Tieto Tech Consulting are creating a state-of-the-art search experience where relevance, user intent, intuitive navigation and product discovery are at the center.
By making search a more effective entry point to products and related information, the solution supports Schneider Electric's ambition to strengthen the customer journey and accelerate e-commerce growth. CTR and NPS are among the key measures used to evaluate the experience.
We work together to achieve state-of-the-art search experience for our brands where the relevancy of results and understanding users’ intentions are our priorities.
Maciej Malesa, Global Brand and Marketing, Search Marketing Director, Schneider Electric
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