Tieto Indtech

Global Tissue Market Study 2026 Results

Conducted in collaboration with Tissue World, the study captures insights from 82 companies worldwide. The results reveal a fundamental shift in how tissue producers are redefining their strategic priorities — highlighting the forces reshaping the industry. What are the most significant findings?

The study was structured around four key themes: market trends, digitalization and AI, efficiency, and sustainability. What did the Tissue producers say about these key themes? Submit the form and we’ll send you an email where you can download your free copy of the Study results whitepaper.

What has changed in the idustry since 2022?

"Since the previous study, customer focus has jumped dramatically and has overtaken both profitability and sustainability as the top strategic priority. Profit hasn’t vanished from the agenda, but leaders now see it as a result of great customer experience and efficient operations, not the starting point. This represents a significant shift in mindset compared with 2022, when decision-making was dominated by the need to cope with high pulp and energy prices", says Arto Huuhilo, Pulp, Paper & Fibre, Tieto Indtech.