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System Thinking for Modern Marketers

Read this white paper and you will be able to discuss with IT about your system requirements - what you need in order to provide a unified and seamless customer experience.

Download white paper

Seamless CX Requires System Thinking

Marketing technology has evolved fast during the past decade. To succeed, you need a carefully designed system for running data-driven marketing and sales. Explore our 20-step design blueprint for consistent and effective customer engagement.

Download white paper

Read and you will learn...

Why system of insight is required?

Why_SOI_is_required_2560.pngExcellent customer experience is the most important competitive factor. Companies often take care of the hard facts but fail to touch the customer's emotions. It is very hard to fulfil all these requirements without a systemic approach that covers all the touchpoints and gathers data in order to provide a unified and seamless experience.

What data is required for a CX profile?

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Where should you collect the Marketing data? What data is required for a unified and seamless customer experience? How predictive marketing enhances your data? Our white paper answers these and a few more questions about data.

How to make the tools work as a system?

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Data is at the core of predictive marketing. But with so many marketing tools, how should the data flow between the platforms and tools? Which data to collect where? Where to keep your master data?

System thinking!

Successful customer engagement requires six ingredients and system thinking.

You need people, money, time, processes, tools, and automation in order to succeed in digital marketing. Unfortunately, you never seem to have enough people, money, and time. The magic has to come from processes, tools, and automation. To have a seamlessly working customer engagement ecosystem, you need to design a system of customer insight and engagement. 

Download white paper

Marketing technology has evolved fast during the past decade. To succeed you need a carefully designed system for running data-driven marketing and sales. Explore our 20-step design blueprint for consistent and effective customer engagement.

A leading Nordic IT services and software company

Tieto aims to become customers' first choice for business renewal as the leading Nordic software and services company.

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