Retail Everywhere: Tieto and HUI Research conclude Nordic seminar tour

What will people do when cars become self-driving? Shop ‘til they drop.

Three countries, five cities and a multitude of invaluable insights. For the third time Tieto joins forces with HUI Research to provide Nordic retailers with an inside look at global retail trends, using the NRF BIG Show convention in New York as a barometer for 2017.


The seminar tour kicked off in Gothenburg and continued onwards to Stockholm,  Espoo, Oslo and Malmö and shone a spotlight on the most talked about topics in the retail industry. More than 200 retail professionals and analysts gathered in the Swedish capital to attend the event.

“This is an important opportunity for us to learn and adapt together. Our aim is to explore disruptive trends and provide a forum for debate on the future of retail. Sharing ideas is key to staying relevant to consumers,” says Fredrik Bergström, Principal Consultant, Customer Experience Management, Tieto.

Merging the customer experience

Bergström shared the stage with his co-host Martin Karlsson, Senior Consultant at HUI Research, which is a research organisation owned by the Swedish Trade Federation.

Their presentation focused on everything from walk-in-walk-out payment models (or RFID checkout) personalisation, VR shopping, artificial intelligence, the imminent dominance of Digital Natives and e-commerce and, crucially, how to merge the customer experience.

Retail, they both concluded, is being redefined in a disruptive world. And the arrival of self-driving cars is just one example.

“If we don’t have to drive in the future, how will we occupy ourselves? By shopping of course! General Motors is already focusing its attention on turning drivers into tomorrow’s consumers using IBM Watson to solve instant delivery,” Bergström explains.

“This will redefine our thinking regarding the commercial space. Why spend a fortune on real estate and rents when you can just buy space in the digital shopping apps embedded in tomorrow’s cars?”

See the video (in Swedish) from the Stockholm edition of the “Retail Everywhere” seminar tour on our Youtube channel, and download the presentation or whitepaper




Fredrik Bergström
Principal Consultant, Customer Experience Management, Tieto