Tieto Retail Experience – the shopping of the future
Shopping is no longer what it used to be. The past decade has been dominated by a surge in new technology which has radically changed the way people shop – moving from malls and boutiques to the comfort of their own homes, with a few simple clicks on the computer, tablet or mobile phone.
Today’s consumers are also savvier: they know what they want, and how and where to get it. Studies, meanwhile, show that although e-commerce can wipe out traditional retail businesses, shoppers still appreciate the physical experience of touching, trying and comparing products in-store. Sometimes they even prefer it.
Everything points to the modern shopper wanting the best of both worlds.
At Tieto, we have come up with a solution that merges the two. We believe our Tieto Retail Experience concept, where any online activity will only enhance an actual in-store visit, is the future in forging lasting and loyal customer relationships.
Tieto Retail Experience is an omnichannel retail business concept based on integrated capabilities of content management, marketing automation, digital commerce, customer analytics and digital store solutions. The concept combines global insight with shopping trends and local Nordic retail market experience. In essence, Tieto Retail Experience comprises four solutions: Adaptive Store, Sell’n’Deliver Anywhere, Savvy Retailer and Me-Tailing.
Forge lasting customer relationships through our sophisticated omnichannel services that allow you to offer the best customer experience. Contact us to let us discus how you can create the ultimate customer experience.