Hanne Haapoja
Head of Customer Experience, CIO
The challenge
Tieto wanted to renew its website Tieto.com to offer meaningful stakeholder experience with easily accessible, clear and dynamic content, which makes Tieto’s services and offering more approachable for customers, and caters to the needs of talent, media and investors alike.
The solution
Tieto’s CEM team, marketing, communication, HR, CIO and business units joined they forces to create a data-driven site that provides seamless communication with stakeholders. Tieto.com is the engine for Tieto’s omnichannel marketing and sales - modular platform, which offers relevant and personalized content and experiences for users.
About the customer
Tieto is a globally recognized technology company with a strong drive to grasp the opportunities of the data-driven world and to become customers’ first choice for business renewal.
Omni-channel
Tieto.com offers an omni-channel customer experience
Data and analytics
The data-driven solution enables users to subscribe inspiring content
Modularity
A modular platform enables personalization of content
The challenge
Tieto is investing even more in stakeholder experience. As a part of this effort, Tieto redesigned its website Tieto.com with a strong data driven approach.
The goal was to create an omnichannel solution that provides users with relevant, easily accessible and understandable content and a deeper level of engagement.
The solution
Tieto offers a unified, open and authentic view of everything it has to offer through its renewed website Tieto.com.
The data-driven solution enables users to subscribe inspiring content that matches their needs, and the clear and dynamic omnichannel content makes Tieto’s services, offering and company news more approachable for customers, talent, media and investors.
The site enables deeper and more meaningful dialogue with our audiences through authentic, personalized and clear content.
Hanne Haapoja
Head of Customer Experience, CIO at Tieto
How we did it
Tieto’s own expertise was put to the test while developing the highly modular, data-driven solution. The project was launched one year ago, and it relied on Tieto CEM design studio’s skills.
During the project, CEM’s tested agile way of working was paired with a design thinking approach. CEM worked seamlessly together with marketing, communication, HR, CIO and business units to develop a site that further enhances inbound marketing, helping Tieto’s stakeholders by creating and sharing content that appeals directly to users.
The new Tieto.com site is the first step in a larger development effort towards renewing omnichannel capabilities, which also includes for example a new Tieto intranet and a fully renewed CRM system.
Design and insights were at the heart of this project. Tieto CEM design studio’s skills were vital in achieving the outcome we desired. The feedback we have received thus far for Tieto.com has been highly positive, especially regarding the design.
Hanne Haapoja
Head of Customer Experience, CIO at Tieto
