Tieto and Nokia team up to bring NFC to market
Although technology enthusiasts have been beating the drum for NFC for the past few years, few practical products have made it to market. But thanks to the collaborative efforts of organizations such as Tieto and Nokia, this innovative technology is now being transformed into sound business propositions.
The challenge
Nokia wanted to integrate its Proof of Presence (PoP) technology with the Foursquare platform using standard APIs. It had two key aims:
- to enhance the Foursquare special offer mechanism with NFC’s ability to accurately map user interactions to certain locations;
- to exploit the existing NFC phone base to develop a cross-platform solution that would benefit customers and retailers without introducing complex secure NFC that involves payment grade security.
The solution
Nokia provided the project management, business development and marketing expertise; Tieto developed server and client side assets for the demo, and handled Nokia N9 MeeGo client development and the system integration needed for future commercial deployments.
Tieto also provided the supporting platform that allows merchants to offer higher value discounts and gifts to the people who actually respond to a campaign. This enables consumers to access instant rewards and discounts, while offering merchants the ability to collect a wealth of meaningful data on their customers.
Nokia is the world leader in mobile solutions, driving the transformation and growth of the converging internet and communications industries. It is a pioneer of NFC technology and keen to maintain its reputation for innovation.
Silicon Valley-based Verayo is a silicon biometric company. It has received Tier 1 investment including venture capitalist funding from Vinod Khosla.
