Digital customership - digitizing customer relations

Let your company make the most of your customers. Tieto’s innovative service design and channel solutions help you to digitize the front office for improved management of customer interactions, resulting in reduced cost-to-serve, increased customer intimacy, as well as customer loyalty.

Changing consumer behavior

DCS web pic1 FINALThe digitization of our lives is proceeding at full speed - the flattening of our world is simply a reality. As a consequence consumer behavior is changing radically. This is visible everywhere and has a tremendous impact on each and every consumer-oriented organization in mass market industries (and not only those).

Evidence of the changes:

  • "Products" are more or less exchangeable 
  • Demand for customization is exploding
  • "Any time/any channel" availability is taken for granted
  • Rapidly declining brand loyalty
  • Reaction times are expected in real-time rather than hours
  • The Internet plays an increasingly important role as a sales and service channel

The challenge

How to stay in touch and close to your customers when they are going digital?  How to combine excellent service experience with outstanding service efficiency in a multichannel world?

Our solution from vision to execution

Digital Customership provides a framework and solutions to address the challenges we face in the (digital) world of ever-changing consumer behaviour. We have over 20 years of extensive experience in the field of consumer-related services, and currently more than 100 million European consumers use the services designed and/or delivered by Tieto on a daily basis.

We add value to your business from vision to execution principal in the following areas:

  • Multichannel Services Design (user-centricity at heart) (web, contact centre, branch desktops)
  • Digital Self Services
  • Unified Desk
  • Customer Interaction Management

Benefits

  • Satisfied and loyal customers
  • Improved conversion rates (turning leads to deals)
  • Reduced cost-to-serve
  • Faster time-to-market
  • Higher service efficiency 
  • Increased wallet shares