Tapiola - attractive online content to customers
Tieto helped to standardize Tapiola's IT environment and internet service applications as well as to integrate them. This update included Tapiola Group’s Sijoitustalous (Investment Finance) and Oma Talous (Own Finance) internet journal sites. The update was a part of the publishing system replacement for Tapiola’s internet services and websites.
According to Tapiola’s Communications Director Jyrki Antikainen, the update was needed because of the radical change in digital communication.Tapiola - attractive online content to customers
“Our internet-based content must be presented smartly. Customers expect information, not portals. Therefore we want to build an integrated, multifaceted method of electronic communication."
Antikainen tells that Tapiola has concentrated on developing contents that is suitable for the iPad. However, device-led development has not produced the required results.
“We were among the first to publish a journal suitable for the iPad, but it did not take off as expected. Now we will make a more decisive move and prioritize content over equipment. At the moment, we prepare online content, not a paper-like journal for a certain device or network.”
Functionality and flexibility in communications
An important factor in building the new technical environment and in selecting Tieto’s IT solution was the possibility to manage the new environment better both technically and in regard to the contents.
“We have received ready design templates, which can be used when we update sites and journals. We have also received training for the publishing system. This is not only an IT project, but a transfer of knowledge,” the communications director says.
“It is always an ambitious goal to implement a genuine internet journal, not just a digital version of a paper journal or a portal. We want the content defines what is published, not the technical specifications.”
From paper to digital means 90 tons less paper annually
Tapiola’s goal is to develop in a sustainable way, which makes a digital model particularly important.
“This upgrade allowed us to discontinue paper journals, which will bring us real savings both financially and in regard to the environment. The goal was to improve online reading experience and to reduce the environmental burden,” says Antikainen.
The company discontinued the printed version of the Oma Talous (Own Finance) journal for customers and also strongly advocates digital communication in other ways. By using digital communication, Tapiola saves 90 tons of paper annually.
About Tapiola Group
Tapiola Group offers insurance, bank, savings and investment services. The Group is a customer-owned group consisting of three insurance companies: Tapiola General, Tapiola Life and Tapiola Pension. It also includes Tapiola Asset Management Ltd, Tapiola Bank Ltd and Tapiola Real Estate Ltd.