Boosting campaign sales for leading department store chain
A leading department store chain faced a very specific challenge. Twice in one year it had run out of certain goods in the middle of a sales campaign while other items remained unsold. But it was unable to get any detailed sales information to discover what was happening during the campaigns.
Tieto implemented an integrated data warehouse solution including sales and inventory data about the item, day and outlet. The solution enabled the company to generate accurate analysis reports to support decision - making when planning new campaigns.
The chain’s sales doubled because of improved product availability. None of its sales campaign products sold out too early during a campaign. There were fewer products left after each campaign, so there were fewer markdowns. Customer satisfaction increased as consumers were able to find the products they wanted.