Upsala Nya Tidning has installed TietoEnator’s Cross-Advertising, Cross-Publishing and Cross-Distribution solution.
“We’ve had a distinct advantage over other newspapers that haven’t implemented an integrated system,” Turi Sjödin, IT Director at Upsala Nya Tidning says.

TietoEnator’s new-generation Cross Media Management System provides a peerless IT solution that enables media houses – big or small – to manage all their business processes by integrating advertising, archiving, content, distribution, subscription and financial functions.  The result combines cost-efficient, state-of-the-art service with maximized revenue.

Information can be packaged according to the readers’ preferences, taking care of each unique customer in ways their competitors are not.

TietoEnator’s Cross-Media Management System ensures that multi-channel content is fully mobile, seamlessly following subscribers wherever they are, and even switching languages for traveling readers.

“Our ambition is to deliver the best available IT-based services to our customers, both internal ones and external ones, and TietoEnator systems help us do just that. Their way of integrating different business solutions that cover all aspects of our operations is very positive. We like that,” says Sjödin.

Read more about this customer case.