Advising a leading retail group on implementing an eCommerce operating model

Multichannel customer service - online shoppingChallenge

A leading retail group wanted to know the implications of implementing an eCommerce operating model.  What changes would it need to make to business processes such as store services, category management, sourcing and logistics? What were the priorities for the development?  What were the most critical new business processes that would be generated by eCommerce operations? How would operational roles need to be defined to run this new operation? What type of ICT architecture did it need?

Solution

Tieto’s business consultants ran a series of workshops with key stakeholders and introduced a set of best-practice processes for entry to eCommerce.

  • Business processes were modelled to show the wide-ranging effects of eCommerce on core business processes such as assortment planning, demand forecasting, warehouse management and product information management.
  • New processes generated by eCommerce were analysed and recommendations were made on how to implement these as cost effectively as possible.
  • ICT architecture requirements were studied and recommendations were made.

Benefit

The analyses helped the customer to understand the full implications of eCommerce operations to their business. It was able to create a development road-map for a group-wide rollout of eCommerce which avoided the typical pitfalls. It was also given a clear idea of the type of ICT architecture it needed, helping it to proceed with its eCommerce project.