Can you reduce churn and generate new revenues at the same time? - Of course, if you utilize our multi-channel digital marketing solution.
The quest to capitalise on digital marketing is on. There is a need to reduce churn, improve attrition and increase ARPU. This can be achieved through automatic analysis of customer data and predictive modelling in a multi-channel platform. You can create, manage and track campaigns in multiple channels, via cloud based solutions. This makes the integration seamless and smooth.
Telecom operators and service providers are facing increasing competition for subscribers. Tieto can provide its customers with an end-to-end marketing and business intelligence solution and service to prevent churn, increase sales and generate growth, by systematically utilizing the subscribers data.
Telecom operators and service providers can retain their subscribers’ loyalty by systematically running targeted marketing campaigns based on advanced customer intelligence on top of operator’s customer data.
By providing targeted promotions and benefits to subscribers that are most likely to switch provider in the near future, churn in the existing customer base can be reduced, bringing short-term revenue and improved attrition rates.
ARPU (Average Revenue Per User) can also be increased by effectively up-selling and cross-selling the operator’s other products and services relevant to each subscriber, effectively based on the advanced customer intelligence and segmentation.
In addition to the operator’s own marketing, our solution provides a complete platform for external advertisers to run campaigns aimed at the operator’s opt-in subscribers, which can generate growth and new revenue streams from ad-funded services.
The solution consists of the following components:
Advanced business and customer intelligence: Analyze customer and transaction data from multiple sources, and use predictive modelling in order to identify and generate accurate customer segments for targeted marketing.
Multi-channel digital marketing and advertising: Tieto’s digital advertising and marketing solution enables easy and fast creation, management and tracking of targeted campaigns on multiple channels, utilizing the target segments generated by the advanced business and customer intelligence.
Reduce time-to-market and pay-as-you-grow
The entire solution can be run as a service in Tieto Cloud, enabling a quick time-to-market, cost-efficient operation and attractive pay-as-you grow business models.
Tieto is a one-stop-shop that can provide a unique combination of business and customer intelligence solutions and services. We offer a cutting-edge multi-channel digital advertising and marketing platform, operator BSS and legacy system knowledge, as well as world-class system integration capabilities.
“Tieto has managed to combine and package its leading-edge capabilities and offerings from business intelligence, digital marketing and advertising, system integration and cloud services in a unique way to provide great value to our customers."
Pentti Unkuri, Head of customer segment Digital Media, Tieto
Results in brief:
- Reduce churn in the existing customer base
- Increase ARPU by effectively up-selling and cross-selling operator’s other products
- Generate growth and new revenue streams from ad-funded services
