How do you manage ads in print, online, IPTV and mobile? - Easy, do it all at once.
Over 400 European newspapers and magazines are produced with the help of IT solutions from Tieto.
For many media companies advertising revenue is one of the most vital aspects of their operations. This is certainly the case for one of Sweden’s largest media consultancies, MittMedia. They use Tieto’s advertising system, “Cross-advertising”, to enable advertisers to reach their different target groups in various ways.
MittMedia publishes 17 magazines and reaches 700,000 readers daily with advertisements in paper magazines, internet magazines and mobile news services.
”None of us have all the answers to what the future holds for the advertising business but together we are continuously working to improve our solution for managing the business of advertising.”
Jan-Olof Strandberg, Strategic business developer, MittMedia
One system – several media
MittMedia had developed its advertising from newspaper advertisements to banner ads, radio advertising and mobile ads but there were still further opportunities for development. Valuable time that should have been spent on sales was being used to manage bookings in the different administrative systems. Tieto’s proposal was a flexible and scalable solution that could be used to manage every facet of advertising.
Integrated and all-encompassing need not be complicated
MittMedia currently uses about 20 modules from Tieto’s Cross-advertising system, to integrate work processes such as booking, ad production, statistics and invoicing.
Administration is minimal and invoicing is much faster. In addition, this complete solution means that it is easier for sales personnel to offer several media combinations. And since sales staff can book a whole advertising campaign in one place in the system it is much simpler to extract statistics on advertising revenue.
Less administration, enhanced customer service
Besides the advantage of having less administration, advertisers can count on better service. This enables more time for selling and more accurate statistics for different media combinations, which results in more effective advertising efforts. It is quite simply a good investment for everyone.
MittMedia chose Tieto’s solution after seeing how the multi-channel system can be adapted according to changes in the advertising market. On top of this, our commitment to MittMedia’s business development and the fact that we is the market leader within multi-channel systems for media consultancies were both highly significant factors.
Results in brief
- Less administration
- More time for selling
- Better advertising service
- Better statistics
