Is there any smart way to distribute content in several channels? - Yes there is, just press Enter when ready.

Today, the media landscape is fragmented and the audience decides when and where to consume content. The solution is for broadcasters is multichannel delivery to reach the target audience on their terms. The added benefit of lower production costs and more creativity in programming and production is there as well.

The Finnish Broadcasting Company YLE wanted a media portal service especially for young adults. One of the main requirements was to be able to produce the content only once and then distribute it through several channels. Tieto helped YLE to build a media portal platform that streamlines production and cuts costs.

YLE, Finland’s national public service broadcasting company, operates four national television channels, six radio channels and services complemented by 25 regional radio programmes.

YLE wanted to provide media portal services (YLE Areena) for all demographics, but especially focusing on young adults, who are used to consuming content through a variety of channels and terminal devices. YLE also wanted to restructure programme production for multichannel delivery, in order to reach the target audience in more depth.

Same content for different devices

Tieto developed the platform together with YLE and other third parties and implemented most of the integrations to production and support systems. Tieto also took the responsibility for taking care of the continuous maintenance of the solution.

The platform enables media to be run in different devices. Currently, the supported device platforms are:

• Connected TV: tailored solution for Sony Bravia TV sets and operator catch up TV services
• Mobile phones: Symbian, Android and iPhone platforms
• Game consoles: Sony Playstation 3 platform
• Tablets: iPad platform (demo version)

In depth competencies in the broadcasting business

Tieto has the capabilities to design, implement and provide managed services for multi-channel delivery. Tieto has been developing high capacity and high availability services for both news and entertainment since 2003. These services have been proven to work even in news catastrophe situations, when many other services are down.

Based on previous positive experiences, YLE was already aware of Tieto’s in depth competencies in the broadcasting business, as well as our service model and knowledge of their processes.

“Key to Tieto being chosen for the YLE Areena project was the knowledge of their processes and tools, as well as our competence in architecture design.”

Eero Kytölä, Head of customer segment Broadcasting, Tieto

Results in brief:

• YLE is able to deliver the same content so several channels (multi channel delivery)
• Production becomes more cost effective
• YLE can position itself better in the market, with a more modern brand image