Tieto supplies advertising system to EK Group

Tieto Corporation         PRESS RELEASE         4 February 2011 at 11.00 am EET

In 2011, Tieto will install a new advertising system at all of Swedish EK Group's (Eskilstunakoncernen) five newspapers (Eskilstuna-Kuriren, Södermanlands Nyheter, Katrineholms-Kuriren, Tidningen Folket and Smejournalen). Just over 120 workplaces will have access to the advertising system, which integrates a business system with production support.

The Cross-advertising system is a multichannel system, which makes it possible for users to work in integrated fashion on bookings, invoicing and advertising production. The system also makes it easier for sales staff to offer advertisers additional interesting channels such as mobile platforms and web TV, and to adapt the offering to market development. The system also functions as a management tool by providing the company management with strategically important information.

Södermanlands Nyheter, SN, has been using Cross-advertising for several years. The newspaper's positive experience of Tieto's system is behind the group management's decision to install the system at all EK Group's newspapers.

"The group's good experience of Tieto's system is an important factor in our decision. We also like the fact that the solution is clearly adapted to EK Group's needs. It both enhances the efficiency of the work of the advertising department and functions as strategic support for our business plans. It is also, of course, a huge advantage that all newspapers will now be using the same system. This will make it much easier to gain an overview of operations," says Sören Axelsson, MD of Eskilstuna-Kuriren.

Before the end of the year, all advertising sales staff at the group's newspapers will use Cross-advertising.

"It is very gratifying that our focus on Nordic media houses is again producing a positive response. One success factor that many customers indicate is that Tieto's system is adapted to the Nordic market, on which we currently supply to just over 300 newspapers. We develop our systems with our customers. Therefore, we are very familiar with the needs of media houses," says Berndt Gustafsson, Director Sales, Tieto Media.

For further information, please contact:
Berndt Gustafsson, Director Sales, Tieto Sverige, phone: +46 70 578 90 91, email: berndt.gustafsson@tieto.com

Sören Axelsson, MD, Eskilstuna-Kuriren, phone: +46 16 15 61 26, email: soren.axelsson@ekuriren.se


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Tieto is the leading IT service company in Northern Europe providing IT and product engineering services. Our highly specialized IT solutions and services complemented by a strong technology platform create tangible business benefits for our local and global customers. As a trusted transformation partner, we are close to our customers and understand their unique needs. With more than 17 000 experts, we aim to become a leading service integrator creating the best service experience in IT. www.tieto.com