Hufvudstadsbladet (HBL) has selected TietoEnator to be the new supplier of the systems for its advertising, customer and distribution management. The selected solution is based on TietoEnator's Cross-media management system, part of the company's media industry product family.

 

"When choosing a new system for advertising, customer and distribution management to cover the key operations of our business we have prioritized three aspects: reliability, flexibility and development potential. We believe that TietoEnator`s solutions have the best combination of these characteristics," said Henrik Johansson, Managing Director of Hufvudstadsbladet.

 

 "We are very pleased that HBL has selected TietoEnator as the supplier of its new solutions. For several years now we have achieved great success with our Cross-media management solutions in the Nordic region, and now our position in the Finnish market looks even better than before," said Peter Träskman, Director Sales of TietoEnator Media.

 

The Cross-media management product family includes Cross-advertising, Cross-customer and Cross-distribution. Cross-advertising is designed to support the business of media companies. With its tools the company can handle, for example, the selling, booking and producing of advertisements, dummy layout, invoicing and web products. The solution is used by more than 200 newspapers in the Nordic countries. Cross-customer and Cross-distribution enable efficient customer and distribution management by media companies.

 

 

Henrik Johansson, Managing Director, Hufvudstadsbladet, tel. +358 9 1253 309

 

Peter Träskman, Director Sales, TietoEnator Telecom & Media, Media Business Unit; tel. +358 50 563 0204

 

 

 

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Hufvudstadsbladet is the widest-circulation Swedish-language seven-day newspaper in Finland. Over the last two years, its circulation has grown by one thousand copies, and now stands at 51,012.

 

TietoEnator is among the leading architects in building a more efficient information society and one of the largest IT services providers in Europe. TietoEnator specializes in consulting, developing and hosting its customers' business operations in the digital economy. The Group's services are based on a combination of deep industry-specific expertise and the latest information technology. TietoEnator has over 15 000 experts in more than 25 countries.
www.tietoenator.com